This highly practical guide provides editors with information about how to write for the press. It addresses every step of the writing process from idea generation through editing to final production; provides tips for avoiding common mistakes as well as techniques for improving your writing skills; and is filled with examples that demonstrate how to make your work stronger. For example, the book includes suggestions for writing headlines, teasers and subheads, leads and short paragraphs, quotes and answering questions. It also includes material on telephone interviews, covering meetings and press conferences, writing editorials and announcing events.
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