THE ARCHITECTURAL FORUM: April 1938

Ford Motor Company Show Room [NYC] by Walter Dorwin Teague, Esquire Theater [Chicago, Il] by W. L. Pereira, and the 1939 NY World's Fair Home Building Center and Town of Tomorrow

George Nelson [Associate Editor]: THE ARCHITECTURAL FORUM. Philadelphia: Time, Inc., April 1938 [Volume 68, number 4].  Slim quarto. Wire spiral binding. Thick printed wrappers.  176 pp. Editorial content and period trade advertising. The spiral binding is in unusually good condition and does not bind any pages when opened. A nice copy thus. Interior unmarked and clean. Wrappers lightly worn, soiled and edgeworn, but a very good copy.

8.75 x 11.75 spiral-bound magazine with 175 pages of editorial content showcasing the Architectural and Industrial Design of the American Streamline Moderne Machine Age aesthetic. There are also an excellent assortment of vintage trade advertisements that espouse the depression moderne streamline aesthetic quite nicely. You have been warned.

CONTENTS:

• WORLD'S FAIR - Previes of the world's largest home building show.  Home Building Center, NEW YORK WORLD'S FAIR, 1939, Arthur C. Holden; Robert W. McLaughlin, Jr., Jean Labatut; J. C. B. Moore; Stamo Papadaki, Architects; Home Furnishings and Decoration Building, Dwight James Baum, Architect; Community Arts Center, Frederick L. Ackerman, Joshua Lowenfish, John V. Van Pelt, Architects; Domestic Utilities Building, Henry S. Churchill, A. Lawrence Kocher, Landefeld & Hatch, Architects; TOWN OF TOMORROW, Henry S. Churchill, A. Lawrence Kocher, Landefeld & Hatch, Evans, Moore & Woodbridge, Olive F. Tjaden, Cameron Clark, Philip Birnbaum, Verner Walter Johnson, William H. Gompert, James C. MacKenzie, Verna Cook Salomonsky, Godwin, Thompson & Patterson, Electus D. Litchfield, Henry Otis Chapman, Jr.and Harld W. Beder, James W. O'connor, Perry M. Duncan, Edwin M. Loye, Adams & Prentice, Architects.
• MONTH IN BUILDING
• ESQUIRE THEATER - Esquire Theater and a new approach to cinema design. Esquire Theater, Chicago, Ill., W. L. Pereira, Architect.
• PRODUCTS & PRACTICE - Condensation: a new problem in dwelling houses ... its several causes, suggested cures.
• RENT SUBSIDY - Subsidies for housing; the experiences of eighteen years in England, six months in the U.S. ... From capital grants to rent rebates.
• FORD SHOW ROOM - An industrial designer performs a face-ligting operation on an important show room.  Show Room Ford Motor Company, New York City, Walter Dorwin Teague, Designer.
• PALMER SQUARE, PRINCETON, NEW JERSEY - Modern large-scale planning in eighteenth century dress. PALMER SQUARE, Princeton, New Jersey, THE NASSAU TAVERN, PLAYHOUSE, APARTMENTS, Thomas Stapleton, Architect.
• BUILDING MONEY - Spring building and the 90 per cent mortgage ... Windermere, a Seattle subdivision ... Three steps to rebuilding offered by Realty, Labor and Finance ... Small house costs indexed ... Charts. Windermere Subdivision, Seattle, Washington, Ivan W.Meyer, Architect.
• FORUM OF EVENTS - Alvar Aalto, Finland's Modern Master ... Preview New Orleans ... The Third Dimension's Fourth Estate ... Education.
• BOOKS - Modern German arts and crafts as applied to building ... Spanish-Colonial architecture in the United States ... A textbook on interior decoration.
• LETTERS- FHA Housing ... Dispassionate Analysis ... Wright For Precedent.

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