This is a rare eight-panel, fold-open advertising herald (flyer) promoting ticket sales for the Original Broadway production of the new MEL BROOKS and THOMAS MEEHAN musical comedy "THE PRODUCERS" at the St. James Theatre in New York City. (The production opened April 19th, 2001 and closed April 22nd, 2007 after 2502 performances.) ..... Winner of twelve Tony Awards including "Best Musical", the show starred BRAD OSCAR as "Max Bialystock" and ROGER BART as "Leo Bloom" and featured GARY BEACH, JOHN TREACY EGAN, CADY HUFFMAN, BRAD MUSGROVE, MADELEINE DOHERTY, KATHY FITZGERALD, ERIC GUNHUS, MARK LOTITO, PETER MARINOS and JENNIFER SMITH ..... CREDITS: Book by MEL BROOKS ("Shinbone Alley", "All American", "The Producers", "Young Frankenstein") and THOMAS MEEHAN ("Annie", "I Remember Mama", "Ain't Broadway Grand", "The Producers", "Hairspray", "Bombay Dreams", "Young Frankenstein", "Cry Baby", "Elf", "Chaplin", "Rocky the Musical"); Music and Lyrics by MEL BROOKS; Sets designed by ROBIN WAGNER; Costumes designed by WILLIAM IVEY LONG; Directed and Choreographed by SUSAN STROMAN; Produced by ROCCO LANDESMAN, SFX THEATRICAL GROUP, The FRANKEL - BARUCH - VIERTEL - RUTH GROUP, BOB and HARVEY WEINSTEIN, RICK STEINER, ROBERT F. X. SILLERMAN and MEL BROOKS in association with JAMES D. STERN / DOUGLAS MEYER ..... DETAILS: Advertising handbills (heralds) were distributed or inserted into the playbills of other productions to help generate ticket sales for upcoming shows. This eight panel, tri-fold flyer measures 4" X 9" inches (15 3/4" X 9" inches when opened) and includes beautiful graphics, photos of the two stars, a number of full color production photos, excerpts from seven reviews, performance times and booking information ..... CONDITION: This rare flyer is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian.