PHILIPPINE MAGAZINE August 1940 SEP Style Cover SHOE REPAIR Filipino PPD-USA!
A Magazine entitled PHILIPPINE MAGAZINE from August 1940 , Vol. XXXVII, No. 8 (388), white cover); later was combined with Promenade. Has cover like the old Saturday Evening Post and about the same size at 9" by 12"; this one has has a young girl holding a red shoe while her mother is about to strike the shoe with a large hammer. Clothing is also red. Cover is entitled "Economy of Force" and is signed by CONGSON (Gavino Reyes Congson who just passed away in 2006 at the age of 97!!!). Cover price is 30 Centavos; 3 Pesos a year. Editor and Publisher is A.V.H.Hartendorp with offices in Manila. Article and Columns are listed as: Philippine Economic Conditions, Paul P. Steintorf;; History from Day to Day; Editorials: Mr. Quezon's "Partyless" Democracy; The Lighted Lamp (Verse); Indonesia and the Philippines; Liberté, Igalité, Fraternité; The "China Incident"; Mr. Santiago's Deductions (Story); The Closed Door Must be Kicked Open; The Lion at Bay (Verse); The Higher Life: Four o'Clock in the Editor's Office. Pages are numbered 291 to 326, about 36 pages; size is 9" by 12"; lots of ads for international products and many local advertisers like Dr. West's toothbrushes, Esterbrook Pens, La Rosario wines, liquors, gins, Elser Insurance, Philippine Education Co. stationary and Helen Ardelle Chocolates, Manila Gas Corp., Stillman Freckle Cream, Mum Deodorant, Cebu Portland Cement, Eveready Batteries, Meralco Electric, Kolynos Dental Cream, Gets-It Corn Cure, Theo. H. Davies Natural Chilean Nitrate, Sampaguita Shortening, Lady Esther's Nail Polish, General Electric Golden Tone Radio, Mentholatum, Warner, Barnes & Co. Ltd. Importers, San Miguel Brewery (Stout, Pale Pilsen, Royal True Orange, Philippine Long Distance Telephone Co., Hershey's "Breakfast" Cocoa, Philippine Charity Sweepstakes, Madirigal & Co. (coal, shipping, cotton, lumber cement), and Ovaltine. Back cover is for Chesterfield Cigarettes. Nice condition with a little edge wear and small corner fold; not bad for 77 years and most of it in Manila humidity.This copy has survived seven decades of the humidity in Manila quite well. What a delight to read these magazines from a positive era in what appears to be a prosperous time after the Depression but nearing WWII.Issues of this period are scarce and command prices to match. POSTPAID IN USA!
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