In his third effort with Diet Coke, Jean-Paul Gaultier utilized inspirations derived from tattoos to further his mark on the intersection of art and drink. Jean-Paul Gaultier took the creative reins at Coca-Cola Light/Diet Coke and launched two previous bottles, ‘Night & Day.’ The third tattoo edition takes some of the imagery originally seen on past Gaultier designs and represents the creative’s own interest in permanent body art.