Note:  All text is written in Chinese

Gently used and in near fine condition w with slipcover.  Wonderfully illustrated with hundreds of advertisements. Great reference material for  researchers and collectors alike

"Old Moon Card Advertisement" is the earliest product promotion poster in modern China. It was introduced to Shanghai by foreign businessmen who were well versed in advertising and marketing in the early 20th century. It cooperated with the goods produced in the concession area at that time. The form of tailoring and painting is very popular in Shanghai, where the ten-mile foreign market is located and has become a favorite collector's item for consumers. The upper and lower volumes edited and reprinted by Hansheng Magazine, "Old Month Card Advertisement Pictures" collected hundreds of complete old month card advertisement pictures, depicting the various styles of ladies with the technique of rubbing brushes and light colors. The types of products sold are all-encompassing, from Hardman cigarettes, celebrity toilet water, to permanent batteries, etc. The classical and delicate flavor revealed in the painting can arouse readers' nostalgia. Figures of ladies play an important role in traditional Chinese figure paintings.

【Han Sheng】Old Moon Card Advertising Painting (Volume 1 and 2).