Each key represents a significant milestone or aspect of the bourbon-making process. These milestones include the grains, yeast, fermentation, distillation, and aging. They are also said to represent the five steps of crafting bourbon: grains, yeast, fermentation, distillation, and maturation.
The keys are featured prominently on the Blade and Bow Bourbon label and packaging, adding a distinct visual element to the brand’s presentation. The design of the keys is often intricate and ornate, emphasizing the attention to detail and craftsmanship associated with the bourbon itself.