PLEASE NOTE: The tyres arrive from the manufacturer 
into the UK in a 'squashed shape' and this is perfectly OK.
Unfortunately this is how they are after being strapped 
tight together in bundles of 10 so they can get as many 
as possible into the shipping containers.

The best way to fit is to take them to a tyre garage.

If you fit yourself then insert an inner tube before fitment
and inflate to re-shape the tyre. Then remove inner tube, 
fit to rim and inflate with air blaster device. Then, inflate
with high pressure air line with bare valve, remove airline, 
insert valve center and inflate to correct pressure.