This comprehensive guide, titled "The Media Handbook," provides readers with a thorough understanding of advertising media selection, planning, research, and buying. Written in English by the renowned author Helen Katz and published by Routledge in 2013, this trade paperback textbook spans 248 pages and measures 9 inches in length, 6.1 inches in width, and 0.6 inches in height.

Within these pages, readers will find invaluable insights into media planning and execution, as well as case studies and strategies for media optimization. Whether you're a student in the field of media or a professional seeking to expand your knowledge, this book is an excellent resource.