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Titel: The Subscription Boom
Zustand: Neu
Subtitle: Why an Old Business Model is the Future of Commerce
Autor: Adam Levinter
Produktart: Gebundene Ausgabe
EAN: 9781773270715
ISBN: 9781773270715
Verlag: Figure 1 Publishing
Genre: Business & Finance
Erscheinungsdatum: 23.04.2020
Description: In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
Sprache: Englisch
Herstellungsland und -region: CA
Höhe: 228mm
Länge: 152mm
Title Format: Gebundene Ausgabe

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