A blush lover’s dream come true, with the entire Soft Pinch Luminous Powder Blush lineup (that’s six full-size shades), plus four full-size shades of the viral Soft Pinch Liquid Blush, a blush brush, a powder brush, and a set-exclusive dry brush cleaner.

Everything you need to mix, match, and pair a pinch of your favorite Soft Pinch blushes.

NEW Soft Pinch Luminous Powder Blush – lights up all skin tones with a pinch-perfect flush that seems to radiate from within. Packed with brilliant pearls for natural dimension, the buildable, seamless formula is water-resistant and won’t transfer or smudge so you stay beaming all day.

Soft Pinch Liquid Blush – a viral fave for a reason, this airy, lightweight, and long-lasting blush gives skin a soft, healthy flush that blends like a dream and layers beautifully over other formulas.

Soft Pinch Blush Brush – designed to blend pigment-rich liquids and creams with ease for a soft, diffused finish.

Always an Optimist Powder Brush – fluffy enough to apply your favorite powder formulas all over, yet firm enough—with its triangular tip—for precise application (think blush on apples of cheeks).

Dry Brush Cleaner (set exclusive) – removes powder from your brushes instantly! Just slide brush bristles back and forth over the surface of the sponge and your brush will be ready for use in seconds.

Box dimensions: 18” x 9” x 4.5”


Set includes:
Soft Pinch Luminous Powder Blush – 6 x 0.098 oz. | 2.8 g
Cheer – light warm pink
Hope – nude mauve
Happy – cool pink
Joy – muted peach
Truth – mauve maroon
Love – terracotta

Soft Pinch Liquid Blush – 4 x 0.25 oz. | 7.5 mL
Hope – nude mauve (dewy)
Happy – cool pink (dewy)
Joy – muted peach (dewy)
Love – terracotta (matte)

Soft Pinch Blush Brush

Always an Optimist Powder Brush

Dry Brush Cleaner (set exclusive)