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Titre: The Unauthorized Guide To Doing Business the Jamie Oliver Way Condition: Neuf Sous titres: 10 Secrets of the Irrepressible One-Man Brand Auteur: Trevor Clawson Format: Poche EAN: 9781907312410 ISBN: 9781907312410 Publisher: Capstone Publishing Ltd Genre: Business & Finance Sujet: Personal Development, Society & Culture Date de publication: 2010-03-26 Description: Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: - Be yourself, but more so
- Extend the brand
- Build on what you’re good at
- Remember the social dimension
- Become the face of a supermarket
- Deal with adversity
- Go international
- Protect the brand
- Be controversial
- Be bold
Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green. Sujet: Anglais Pays/Région de fabrication: GB Item Height: 216 Item Length: 135.00 Item Width: 13.00 Poids: 272g Année de publication: 2010
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