The Lucky Craft's WANDER is a natural swimming bait originating from a concept such as the Lipless Minnow and Jigging Minnow. Just throw it in the water and begin reeling it very slowly. The WANDER will move just below the water surface, rolling its body as it goes. Also, this lure converts your commands into realistic action. Let it fall to the desired depth of the water and twitch it. The WANDER falls horizontally by wobbling its body. The WANDER will hook you into the Wander World of Angling performance made possible by Lucky Craft.

    Many lures designed in the US - Made in Japan
    High Quality Lures with unusual color offerings
    Used by Pro Fisherman like Skeet Reese
    A great brand to have in your tackle box
    Lucky Craft - Exceptional tackle since 1992

On their packaging, Lucky Craft has a tag line that says the company is all about Fishing and Dreams.  No one has exhibited that more than Skeet Reese, who recently nailed his second Elite series win of the year at Guntersville using Lucky Craft Lures.  Lucky Craft evolved in 1992 out of a Japanese manufacturing company that specialized in popular toy robots.

They first got into the lure business as the Japanese manufacturer for Daiwa lures, and when Daiwa took their business to Indonesia, they decided to create their own line, starting with the Japanese market.  In many ways, they paved the way for other Japanese lure companies to enter the US market, by creating a reputation for high-quality baits with unusual color offerings.  The Japan-only lineup features many of the lures that American fishermen will recognize from their tackle box, along with some strange creatures from fan-tailed goldfish to giant bugs.